1) Are
there many advertisements in your country?
Yes, there are. We are
surrounded by advertisements, which occupy a lot of space in our life. I am fed up with the advertising messages sent to my cell-phones, which inform me of the sales
of houses by estate agency, sales of clothes in a certain mall, and so on.
Or
Yes, there are too many advertisements
in our daily lives. In fact, advertising has become an industry. It has become
the backbone of many economies of the world. Ads are ubiquitous nowadays. We
see ads on TV, newspapers, hoardings, and flyers. We also get ads through the
radio, cell phone, and the Internet.
2) Why
do you think there are so many advertisements now?
For
one thing, the competition is severe among manufacturers and companies who
offer the same type of product or service. By investing in the advertisement, they
are better known to the public, so as to achieve high sales. For another, the
various ways of advertising available make it possible for them to publicize
their product or service.
Or
There are so many
advertisements because there are many products, and the manufacturing companies
are competing with each other. They have to advertise to stay in the race. So
we have an advertisement for almost each and every product that is available.
3) What
are the various places where we see advertisements?
We
can see advertisements everywhere. They are printed on newspapers and
magazines, painted on the wall of various buildings and on the buses running
around the city, broadcasted on TVs and radios. Moreover, they are sent to us
through our cell-phones and we are exposed to advertisements when we surf on
the internet.
Or
Advertisements are all
around us. We have advertisements in newspapers, magazines, on TV, on the radio, and
on the Internet.
4) How
do you feel about advertisements?
I
dislike advertisements. Advertisements do offer us useful information, but most
of them are to promote stuff for people to consume. I hope more space, no
matter that on newspapers or walls on the buildings, be used to publicize
public service advertising, advocating people to have a healthier life.
Or
I feel that advertisements are a necessity. Apart from telling
us about products
they are also telling us about
the working of these products. Ads also touch
social issues. However,
I also feel that ads are very disturbing
at times.
5) What
kinds of advertisements you like the most?
I like advertisements for publicizing kinds of activities, such as
concerts given by singers, promotion of a well-known brand with a celebrity
coming to the opening ceremony, or charity program. I appreciate the opportunities
to see in person my favorites musicians and actors coming to take part in the
activities.
Or
I like adverts
that have a touch of humor. I also like advertisements that touch social
issues.
6) Do
advertisements (ever) influence your choice about what to buy?
Yes,
they do, to some extent. There are times when I waste money on things I don't
need on sales, which I know from advertisements. Advertisements, however, offer
me information about various brands of what I need. I tend to buy things
advertised most, though I know I am charged more as the expense of advertising
is added to the cost of goods.
7) Do
you like advertisements on TV?
No, I
don't like that. I am tired of wasting my time on advertisements broadcasted
before or during the program I want to see. That's why I prefer to watch
programs on the internet, where the amount of advertisements is less.
8) Do
you prefer advertisements on TV or those in magazines?
I
prefer advertisements on TV, which are more vivid than those in magazines. TV
advertising makes full use of language, sound, words, images, action, and
performance, etc, to entertain people. Besides, they take up diverse forms of
expression, such as telling a story to move the audience, inviting a celebrity to
participate, or making up a funny cartoon, by computer technology, to amuse the audience, all of which leave a deeper impression on the audience.
9) What
do you think is the purpose of advertisements (or advertising)?
As
the name suggests advertisement is a public promotion of some product or
service. Advertisements are mostly used by manufacturers and companies to make
their product or the service they offer known to people, which is an effective
means of publicity.
10)
Do you think advertising plays a very important role in today's world?
Yes, it does. Besides promoting a product or service, advertising
provides people with a wide collection of news. For example, there are various
activities held in Delhi every year, like the Indian international advertising
festival, which are broadcast months ago before their opening date, to
inform people of relevant information.
11) What
sorts of advertisements leave the deepest impression on people?
The public service advertising impresses me the most. As we know,
smoking does great harm to people's health, and more people suffer from passive
smoking. A public service advertising aims at this is on the broadcast. A smoking
man appears, followed by a woman and a child who cough badly and then fall
down. It is exaggerative but does well in warning people of the danger.