Note: In the first part, a candidate is asked a variety of personal questions. In light of this fact, suggested answers should be modified to meet your own personal circumstances.
1) Are there many advertisements in your country?
Yes, there are. We are surrounded by advertisements, which occupy a lot of space in our life. I am fed up with the advertising messages sent to my cell-phones, which inform me of the sales of houses by estate agency, sales of clothes in a certain mall, and so on.
Or
Yes, there are too many advertisements in our daily lives. In fact, advertising has become an industry. It has become the backbone of many economies of the world. Ads are ubiquitous nowadays. We see ads on TV, newspapers, hoardings, and flyers. We also get ads through the radio, cell phone, and the Internet.
2) Why do you think there are so many advertisements now?
For one thing, the competition is severe among manufacturers and companies who offer the same type of product or service. By investing in the advertisement, they are better known to the public, so as to achieve high sales. For another, the various ways of advertising available make it possible for them to publicize their product or service.
Or
There are so many advertisements because there are many products, and the manufacturing companies are competing with each other. They have to advertise to stay in the race. So we have an advertisement for almost each and every product that is available.
3) What are the various places where we see advertisements?
We can see advertisements everywhere. They are printed on newspapers and magazines, painted on the wall of various buildings and on the buses running around the city, broadcasted on TVs and radios. Moreover, they are sent to us through our cell-phones and we are exposed to advertisements when we surf on the internet.
Or
Advertisements are all around us. We have advertisements in newspapers, magazines, on TV, on the radio, and on the Internet.
4) How do you feel about advertisements?
I dislike advertisements. Advertisements do offer us useful information, but most of them are to promote stuff for people to consume. I hope more space, no matter that on newspapers or walls on the buildings, be used to publicize public service advertising, advocating people to have a healthier life.
Or
I feel that advertisements are a necessity. Apart from telling us about products they are also telling us about the working of these products. Ads also touch social issues. However, I also feel that ads are very disturbing at times.
5) What kinds of advertisements you like the most?
I like advertisements for publicizing kinds of activities, such as concerts given by singers, promotion of a well-known brand with a celebrity coming to the opening ceremony, or charity program. I appreciate the opportunities to see in person my favorites musicians and actors coming to take part in the activities.
Or
I like adverts that have a touch of humor. I also like advertisements that touch social issues.
6) Do advertisements (ever) influence your choice about what to buy?
Yes, they do, to some extent. There are times when I waste money on things I don't need on sales, which I know from advertisements. Advertisements, however, offer me information about various brands of what I need. I tend to buy things advertised most, though I know I am charged more as the expense of advertising is added to the cost of goods.
7) Do you like advertisements on TV?
No, I don't like that. I am tired of wasting my time on advertisements broadcasted before or during the program I want to see. That's why I prefer to watch programs on the internet, where the amount of advertisements is less.
8) Do you prefer advertisements on TV or those in magazines?
I prefer advertisements on TV, which are more vivid than those in magazines. TV advertising makes full use of language, sound, words, images, action, and performance, etc, to entertain people. Besides, they take up diverse forms of expression, such as telling a story to move the audience, inviting a celebrity to participate, or making up a funny cartoon, by computer technology, to amuse the audience, all of which leave a deeper impression on the audience.
9) What do you think is the purpose of advertisements (or advertising)?
As the name suggests advertisement is a public promotion of some product or service. Advertisements are mostly used by manufacturers and companies to make their product or the service they offer known to people, which is an effective means of publicity.
10) Do you think advertising plays a very important role in today's world?
Yes, it does. Besides promoting a product or service, advertising provides people with a wide collection of news. For example, there are various activities held in Delhi every year, like the Indian international advertising festival, which are broadcast months ago before their opening date, to inform people of relevant information.
11) What sorts of advertisements leave the deepest impression on people?
The public service advertising impresses me the most. As we know, smoking does great harm to people's health, and more people suffer from passive smoking. A public service advertising aims at this is on the broadcast. A smoking man appears, followed by a woman and a child who cough badly and then fall down. It is exaggerative but does well in warning people of the danger.
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